Alex Hormozi: $100M CEO: How I know who to trust...

The video is about the importance of values in business and how to determine the non-negotiable values that are core to a company's identity.

This video by Alex Hormozi was published on Feb 16, 2022.
Video length: 14:15.

In this video, Alex Hormozi, CEO of Acquisition.com, discusses the importance of values in business and how they inform the heart decisions of a company.

He explains that values should be non-negotiable and core to the team, and that they should be stated in words that the team would normally use. He also emphasizes the importance of drawing a line in the sand and repelling people with your values, as well as being selective and having a small number of core values.

Hormozi shares the three values that his company has and why they believe in them.

• Alex Hormozi is an entrepreneur, investor, and CEO of Acquisition.com.
• Values are important for business success and core to a company's identity.
• Non-negotiable values need to be determined and selective.
• Values inform heart decisions and are the competitive edge for companies.
• Unimpeachable character, sincere candor, and relentless resourcefulness are the core values for Acquisition.com.
• These values are important for both internal and external aspects of the company and personal life.
• Hold your line of intolerance around non-negotiables to dictate the health of the organization.

$100M CEO: How I know who to trust... - YouTube

Introduction

• Alex Hormozi is an entrepreneur, investor, and CEO of Acquisition.com.
• He talks about the importance of values in business and how to determine the non-negotiable values that are core to a company's identity.
• He believes that the heart side of business is more important than the brain side.

Why Values Matter

• Believing in what you are doing can increase output from each person.
• Core questions inform the heart decisions of the company.
• Questions like "why do we exist?" and "how do we behave?" matter a lot.
• Knowing how you're going to get to where you want to go is just as important as knowing where you're going.
• Values are not aspirational, they are core to who you are as a person and as a team.

Determining Non-Negotiable Values

• Non-negotiable values are things that are true and innate to you.
• Values need to be said in words that you would normally say.
• Values need to be selective and the true core values of the company.
• Three is the sweet spot for the number of core values.
• Values need to be able to repel people who do not align with them.

$100M CEO: How I know who to trust... - YouTube

Conclusion

• Values are the true competitive edge that companies have in outperforming others.
• Values are the core spirit of the team and inform heart decisions.
• Values need to be non-negotiable, selective, and able to repel people who do not align with them.
• Knowing your values can ultimately inform your ability to compete within the marketplace.

Unimpeachable Character

• Values are important for scaling decision-making in a company.
• Core values make it easier to have a black and white example of who to hire.
• Hold your line of intolerance around non-negotiables to dictate the health of the organization.
• Make changes to fix people in your organization or client base that do not ascribe to your core values.
• Unimpeachable character is the absolute foundation upon which everything is built.

Sincere Candor

• Feedback is necessary to identify deficits and improve them.
• Having sincere candor means having the self-awareness to accurately identify deficits.
• It also means having the courage to give feedback to others.
• Feedback should be given in a way that is constructive and not destructive.
• It is important to have a culture where feedback is encouraged and valued.

Relentless Resourcefulness

• Relentless resourcefulness means finding a way to get things done no matter what.
• It is about being creative and thinking outside the box.
• It is also about being persistent and not giving up when faced with obstacles.
• Relentless resourcefulness is important for entrepreneurs and employees alike.
• It is a mindset that can be developed and cultivated over time.

Conclusion

• Values are important for scaling decision-making in a company.
• Unimpeachable character, sincere candor, and relentless resourcefulness are the three core values for Acquisition.com.
• These values are important for both internal and external aspects of the company.
• They are also important for personal aspects of life.
• Hold your line of intolerance around non-negotiables to dictate the health of the organization.

The Importance of Values in Business

• Feedback is important in business, both giving and receiving.
• Unspoken issues and resentments can fill up the space between people and make communication less effective.
• Running a company is based on how well you can communicate.
• Values are important for both portfolio companies and team candidates.
• Non-negotiable values are core to a company's identity.
• Competitive greatness is an important value to have in a company.

Determining Non-Negotiable Values

• Values should give you a vibe for the company overall.
• Non-negotiable values should be the core of a company's identity.
• Having too many values makes it difficult to make decisions and evaluate candidates.
• Success in business is often about making fewer mistakes and avoiding bad decisions and people.
• Values should be used as lenses to draw a line in the sand and determine if a person fits in with the company.
• If most people don't fit the non-negotiable values, they shouldn't be in the company.

Watch the video on YouTube:
$100M CEO: How I know who to trust... - YouTube