Alex Hormozi: $300M Company Built On Simple Copywriting Hack

The video discusses the "rule of one" in copywriting, which emphasizes the importance of focusing on a single, compelling message in sales messaging and advertisements.

This video by Alex Hormozi was published on Dec 31, 2020.
Video length: 05:08.

In this video, Alex Hormozi shares the "rule of one" that he learned from Michael Masterson, the chief growth strategist at Agora Publishing.

The rule of one is the idea that the most compelling messages and sales pitches center around a single concept or idea that is easy to understand, easy to believe, and interesting or unique. Hormozi explains that this approach forces marketers to be tactful in their selection of a central idea and to focus on reinforcing that idea with sub-bullets that support the singular message.

He believes that this approach has helped him to write better copy and create more targeted and compelling sales messages.

• The "rule of one" in copywriting emphasizes the importance of focusing on a single, compelling message in sales messaging and advertisements.
• The most compelling messages are centered on a single concept, and out of the top 100 offers of all time, 91 of them all centered on a single concept.
• The three elements of a one big idea are easy to understand, easy to believe, and interesting or unique, and the sub-bullets should only reinforce the singular message or the singular argument.
• Any kind of unique selling proposition that's going to be the rule of one should have one core idea that everyone can immediately understand, is counterintuitive, and is believable.
• The sales message that follows a compelling message is actually very transparent and simple to write.

$300M Company Built On Simple Copywriting Hack - YouTube

Introduction

• Alex Hormozi shares the "rule of one" in copywriting that he learned from Michael Masterson.
• Michael Masterson is the chief growth strategist at Agora Publishing, the biggest information seller on the market.
• The rule of one is the first concept introduced in Masterson's book Great Leads.
• The rule of one emphasizes the importance of focusing on a single, compelling message in sales messaging and advertisements.

The Recipe for Toss Salad Copy

• Most copywriters and business owners stack as many different great things inside as they possibly can and then hope that one of them will work.
• This is the recipe for toss salad copy, which is just jumbling everything together and hoping something sticks.
• The most compelling messages are centered on a single concept.
• Out of the top 100 offers of all time, 91 of them all centered on a single concept.
• The one big idea has to be easy to understand, easy to believe, and interesting or unique.

The Three Elements of a One Big Idea

• The three elements of a one big idea are easy to understand, easy to believe, and interesting or unique.
• When writing copy for an advertisement or a landing page, the sub-bullets should only reinforce the singular message or the singular argument.
• The sub-bullets should be stories, arguments, or facts that are presented solely to reinforce the singular concept.
• The best converting advertisements are the simplest, most direct, and clearest to understand.
• When you only have to pick one, it forces you to be incredibly tactful on your selection.

$300M Company Built On Simple Copywriting Hack - YouTube

The Importance of a Compelling Message

• The rule of one forces marketers to really think about whether their message is the best idea and the most centralized focused concept that they can point as the tip of their spear of their communication message.
• Any kind of unique selling proposition that's going to be the rule of one should have one core idea that everyone can immediately understand, is counterintuitive, and is believable.
• When you put all three of those things together, you have a message that's compelling and people will take one step towards you.
• The hard part is figuring out what that one idea is going to be.
• The sales message that follows a compelling message is actually very transparent and simple to write.

Watch the video on YouTube:
$300M Company Built On Simple Copywriting Hack - YouTube