Alex Hormozi: How I built a 1.2M follower audience in 6 months

The video is about how Alex Hormozi built a 1.2 million follower audience in 6 months on YouTube, and he shares his tactics and strategies for content creation, positioning, giving away value, scaling a sales team, and closing deals.

This video by Alex Hormozi was published on May 27, 2022.
Video length: 01:08:32.

In this video, Alex Hormozi discusses how he built a 1.2 million follower audience in 6 months on YouTube.

He covers topics such as content creation, positioning oneself in messaging, giving away good will, the traits of ultra-successful people, scaling a sales team, and closing deals. He also shares his five-step process for testing content, creating videos, and adding call-to-actions to increase engagement and virality.

Finally, he talks about the success of his podcast and how adding call-to-actions helped it grow from 20,000 to 400,000 downloads per month.

• Alex Hormozi gave a speech on growing a million person audience in six months.
• The speech covers content creation, positioning, giving away value, scaling a sales team, closing deals, and dealing with failure.
• The five-step process used to grow the audience includes testing, using Twitter as a brain dump, recording videos, adding call to actions, and operationalizing the call to actions.
• Positioning involves understanding the audience and their needs, being authentic and transparent, confident and assertive, and clear and concise.
• Giving away value is important to build goodwill and trust with the audience, sharing knowledge and expertise, being generous and helpful, consistent and reliable, and leads to more opportunities and success.
• Test content on Twitter before investing in other platforms, create short-form content, add a call to action to every piece of content, contextualize content for each platform, and distribute content widely.
• The rule of 100 is doing 100 primary actions per day to promote your business or make your products and services known.
• Building authority requires having evidence and proof to substantiate theoretical knowledge, and focusing on giving value and solving problems for the audience.
• The difference in results between a successful business person and someone who's not successful is the execution, not the strategy.

How I built a 1.2M follower audience in 6 months - YouTube

Section One: Overview

• Alex Hormozi gave a speech at a private event and redid it for Instagram Live and YouTube.
• The video covers content creation, positioning, giving away value, scaling a sales team, closing deals, and dealing with failure.
• The speech covers the tactics and strategies used to grow over a million person audience in the last six months.
• The speech also covers the three traits of ultra-successful people and the best way to scale a sales team.
• The speech ends with a sneak peek of Alex's next book.

Section Two: Tactics

• The five-step process used to grow the audience includes testing, using Twitter as a brain dump, recording videos, adding call to actions, and operationalizing the call to actions.
• Twitter and TikTok are great for testing and seeing engagement.
• The best performing content is used to create videos.
• Call to actions are added to the videos to increase engagement and virality.
• The call to actions are operationalized to be consistent and effective.

Section Three: Positioning

• Positioning is important to avoid sounding like a dick.
• Positioning involves understanding the audience and their needs.
• Positioning involves being authentic and transparent.
• Positioning involves being confident and assertive.
• Positioning involves being clear and concise.

How I built a 1.2M follower audience in 6 months - YouTube

Section Four: Giving Away Value

• Giving away value is important to build goodwill and trust with the audience.
• Giving away value involves sharing knowledge and expertise.
• Giving away value involves being generous and helpful.
• Giving away value involves being consistent and reliable.
• Giving away value leads to more opportunities and success.

Step One: Test on Twitter

• Test content on Twitter before investing in other platforms.
• Use Twitter to gauge interest and engagement before creating more content.
• Use Twitter to test different types of content and see what resonates with the audience.
• Twitter is a low-risk platform to test content and see what works before investing more time and resources.
• Twitter can also be used to build relationships with potential customers and partners.

Step Two: Record Shorts

• Create short-form content for platforms like TikTok, YouTube Shorts, and Instagram Reels.
• Short-form content is more likely to be consumed and shared than longer content.
• Short-form content can be repurposed for other platforms and used to drive traffic to other content.
• Short-form content can be used to showcase expertise and build authority in a niche.
• Short-form content can be used to build a following and drive engagement on social media.

Step Three: Add Call to Actions

• Add a call to action to every piece of content to drive engagement and action.
• Use calls to action to drive traffic to other content, products, or services.
• Create multiple calls to action for each piece of content to maximize opportunities for engagement.
• Keep calls to action short and simple to avoid overwhelming the audience.
• Use calls to action to build relationships with potential customers and partners.

Step Four: Contextualize for Platforms

• Create content that is contextualized for each platform it will be distributed on.
• Use different formats, captions, and thumbnails for each platform to maximize engagement.
• Contextualize content to fit the audience and culture of each platform.
• Use platform-specific features like hashtags and filters to increase visibility and engagement.
• Contextualize content to fit the goals and objectives of each platform.

Step Five: Distribute Widely

• Distribute content widely across all relevant platforms to maximize reach and engagement.
• Use a variety of platforms to reach different audiences and demographics.
• Post frequently and consistently to build momentum and engagement.
• Use paid advertising to amplify reach and engagement on key platforms.
• Monitor analytics and adjust distribution strategy based on performance.

The Rule of 100

• The rule of 100 is doing 100 primary actions per day to promote your business or make your products and services known.
• Primary actions can be cold calls, cold emails, DMs, ad spend, or organic content.
• By doing 100 primary actions per day, you will have more business than you know what to deal with.
• Most people underestimate how much effort is required to achieve goals that are dramatically above what the norm is experiencing.
• Normal results are usually because people are putting out a normal level of output, which is almost non-existent because everyone's so afraid of someone leaving a mean comment.

Building Authority

• Most people are talking about things that they have not done, and the way they talk about it makes people hate them.
• The common reason that people are not experiencing growth and building authority is that they're putting their ladder against the wrong wall.
• They're trying to build something that they do not have the authority to presume.
• The biggest influencers in the business space have the authority to talk about business because of the things they have already done.
• It's difficult to deliver theoretical knowledge on business without having the proof or evidence to substantiate the theoretical knowledge you're claiming to have.

The Importance of Execution

• The difference in results between a successful business person and someone who's not successful is the execution, not the strategy.
• Most people dramatically underestimate how much effort is required to achieve goals that are dramatically above what the norm is experiencing.
• Normal results are usually because people are putting out a normal level of output, which is almost non-existent because everyone's so afraid of someone leaving a mean comment.
• The amount of effort required to achieve success is typically multiple orders of magnitude greater than what people expect.
• People need to focus on execution and putting in the work to achieve their goals.

The Importance of Giving Value

• People need to focus on giving value and solving problems for their audience.
• By giving value, people will build trust and authority with their audience.
• People need to focus on building a brand and a frame around their message to make it important.
• It's not just about the content, it's about the frame and the brand that is wrapped around the message.
• People need to focus on delivering practical knowledge and advice that is backed up by evidence and proof.

Identifying and Changing the Way You Speak

• Identify if you are speaking in a way that presumes authority you haven't earned.
• Change the way you speak by starting your message with "how I" instead of "how to."
• Speak from experience rather than theory.
• Talk about things that you have the authority to speak over.
• Document the lessons you learn and how you progress and grow over time.

The Importance of Giving Value

• Give away value before asking for anything in return.
• Provide value that is specific to your audience's needs.
• Give away your best stuff for free.
• Be consistent in providing value.
• Use your content to build trust and credibility with your audience.

Scaling a Sales Team

• Identify the key metrics that drive your business.
• Build a sales team that is aligned with your values and mission.
• Train your sales team to be experts in your product or service.
• Provide your sales team with the tools and resources they need to succeed.
• Track and measure the performance of your sales team regularly.

Closing Deals

• Understand the needs and pain points of your potential customers.
• Position your product or service as the solution to their problems.
• Use social proof to build credibility and trust.
• Be persistent in following up with potential customers.
• Ask for the sale and be confident in your product or service.

Documenting the Journey

• Documenting the journey with the lessons learned along the way is invaluable.
• Sharing the journey with the audience can help them learn from your experiences.
• Shifts in beliefs and understanding can be documented and shared with the audience.
• Documenting the journey should be done for the purpose of adding to the body of knowledge, not to feed the ego.
• Sharing the journey with the audience should be done with the intention of giving value, not just to preach to them.

The Power of Giving

• Humans are exceptionally good at sniffing out intention, so it's important to have good intentions when giving value to the audience.
• Authentically believing that giving to the audience over a long enough period of time will reap higher rewards is key.
• Long-term greed is important, but the vehicle used to make money should be a longer game.
• Working with companies and helping them grow is more valuable than trying to build a massive infrastructure around helping tens of thousands of people.
• Give away the secrets, but sell the implementation, accountability, troubleshooting, and perspective.

The Value of Implementation

• Info behind walls is fine, but the real value add for the service is the implementation, accountability, troubleshooting, and perspective.
• Having coaches, mentors, and people who are better at teaching the skill is important for getting better at the skill.
• Reciprocity is one of the strongest persuasive powers in existence, so giving away the secrets can lead to more money in the long run.
• People make purchasing decisions based on the value they've already received, not the value they're going to receive.
• Sharing the secrets can prove that you're good, but having coaches and mentors can help you get better at the skill.

The Importance of Authenticity

• Authenticity is key when giving value to the audience.
• People can sniff out intention, so it's important to have good intentions when giving value.
• Shift your perspective so that you can live in a way that is authentic and aligned with your beliefs.
• Living in a way that is authentic and aligned with your beliefs can help you give value to the audience in a way that feels genuine.
• Being authentic and genuine can help build trust with the audience.

The Power of Providing Value

• Reciprocity is a powerful concept that can be used to force people to give back to you.
• Providing excess value compared to what you charge is the key to creating a loyal customer base.
• Free content can be a great way to provide value, but it still has a cost in terms of time and attention.
• Providing free content that is more valuable than what your competitors charge for can create reciprocity and lead to sales.
• The end of your value ladder is based on the last thing you provided that was in excess of value from what you charged.

The Importance of Providing Significant Value

• Providing significantly more value than what you charge is the key to always having more demand than you can fulfill.
• Free content can be a great way to provide value, but it still has a cost in terms of time and attention.
• Providing free content that is more valuable than what your competitors charge for can create reciprocity and lead to sales.
• Providing so much value and access that customers want to continue buying from you is the key to success.
• Flipping the script and making all of your free content more valuable than what your competitors charge for can help you stand out.

The Five Methods for Building an Audience

• Test the right stuff.
• Record the stuff.
• Add call to actions to the stuff.
• Contextualize the stuff to platforms.
• Increase your volume.

The Power of Leverage

• Leverage is the ratio between inputs to outputs in a system.
• Providing value through technology can amplify your efforts to a larger audience.
• High leverage activities can create a huge multiplier effect.
• Providing significant value can lead to significant wealth through leverage.
• Technology can amplify your efforts to a larger audience, but it still all has to come back to you.

The Importance of Mastering Time

• Wealth is based on understanding time because money is a foundational unit of time.
• Mastering time is the key to becoming wealthy.
• There are two components to mastering time: micro and macro.
• Micro mastery of time is about the day-to-day speed of activity.
• Macro mastery of time is about ensuring all activities are aligned with overall goals and can compound on one another.

The Micro Perspective of Time

• Micro mastery of time is about the day-to-day speed of activity.
• People who have micro mastery of time are more likely to be wealthy.
• Changing the default time period for getting things done can have a significant impact on output.
• Playing games where waiting leads to winning is key to success.
• People who have micro mastery of time have 40 times the output at the end of the year compared to those who don't.

Watch the video on YouTube:
How I built a 1.2M follower audience in 6 months - YouTube