Alex Hormozi: How To Make Ad Headlines That Get Clicks

The video is about how to create ad headlines that get clicks, using a simple formula of duration, benefit, and power word.

This video by Alex Hormozi was published on Oct 1, 2020.
Video length: 12:14.

In this video, Alex Hormozi shares a simple formula for creating ad headlines that will increase clicks and conversions.

The formula consists of three parts: duration, benefit/result, and a power word. Hormozi emphasizes the importance of including a duration in the headline, as well as using creative language to describe the benefit or result.

He also suggests using the Legion Scrambler for creative elements in the ad, and emphasizes the importance of connecting the headline to the copy.

• Alex Hormozi shares a formula for creating ad headlines that will make more money.
• The formula has three parts: duration, benefit, and power word.
• The formula is a guarantee that the ad will convert and is a starting point for the creative.
• The copy should be specific to Facebook ads and the headline and copy should be connected in some way.
• Identifying your target audience is crucial for effective ad targeting and creating a more effective ad campaign.
• Use creative to get attention and ward off the wrong audience by being selective.
• Use data analysis to find out which clients are worth the most to you and put this information in your copy.

How To Make Ad Headlines That Get Clicks [ALEX HORMOZI] - YouTube

Introduction

• Alex Hormozi is doing a deep dive into funnel world and ads for both B2B and B2C.
• He shares a simple formula for creating ad headlines that will always make you more money.
• The formula has three parts: duration, benefit, and power word.

The Formula for Ad Headlines

• The first part of the headline is duration, which is the amount of time it will take to achieve the result.
• The second part is the benefit or result, which should be specific and demonstrate what the result will be.
• The third part is a power word, which is a word that adds impact and urgency to the headline.
• Examples of power words include challenge, blueprint, accelerator, and transformation.
• The headline should be the banner of the ad.

The Importance of the Formula

• The formula is basic, but many gym owners don't use it and are surprised when their ads don't convert.
• The formula is similar to the way headlines look on the news, which shows that it works.
• The formula is a guarantee that the ad will convert.
• The formula is a starting point for the creative, which can include group workouts, pitches, images, and testimonials.
• The headline doesn't have to be specific to the creative.

How To Make Ad Headlines That Get Clicks [ALEX HORMOZI] - YouTube

The Copy

• The first line of the copy should be specific and demonstrate what the result will be.
• The copy should be specific to Facebook ads.
• The headline and the copy don't need to be connected, but they should be connected in some way.

Identifying Your Target Audience

• Compliance guidelines prevent you from identifying prospects individually in your ad.
• Describe who you are looking for and who you are not looking for.
• Identifying your target audience is crucial for effective ad targeting.
• Knowing who your audience is will help you create a more effective ad.
• Identifying your target audience will help you create a more targeted and effective ad campaign.

Creating Ad Headlines

• Start with the headline for the banner on the ad itself.
• Use a simple formula of duration, benefit, and power word.
• Use the subhead to tie back to the headline.
• Use the subhead to lead into the ad.
• Use the subhead to connect the benefit/result to the headline.

Using Creative to Get Attention

• Use creative to get attention and make sure people pause and stop.
• Use images of people working out together, food pictures, and sweaty selfies.
• Use eye-based images where someone is staring at the camera.
• Use selfie pitch videos to get attention.
• Use colors and fonts that match the prospect you are trying to attract.

Warding Off the Wrong Audience

• Identify who your ad is not for.
• Warding off the wrong audience is just as important as attracting the right one.
• Being selective can make you more magnetic and repulsive.
• Use data analysis to find out which clients are worth the most to you.
• Put this information in your copy to ward off the wrong audience.

How to Create Ad Headlines That Get Clicks

• Use a simple formula of duration, benefit, and power word for your ad headlines.
• Make sure your banners are set up with the three pieces: duration, benefit/results, and power word.
• Use attention-grabbing images and copy.
• Attract and repulse the right people in your copy.
• Create a sub-headline that will make people want to find out more.
• Make sure your landing page matches the offer and benefits mentioned in the ad.

Watch the video on YouTube:
How To Make Ad Headlines That Get Clicks [ALEX HORMOZI] - YouTube