Alex Hormozi: How to Print ENDLESS Money and Get Rich Forever

The video is about how to create a fortune by focusing on recurring revenue and getting customers to never stop paying you.

This video by Alex Hormozi was published on Nov 9, 2022.
Video length: 09:33.

In this video, Alex Hormozi shares his insights on how to create a fortune by building a recurring revenue business.

He emphasizes the importance of focusing on the reorder business rather than just the selling business, and explains how to make a product so valuable that customers never stop paying for it.

Hormozi also discusses the three steps to scaling a business and building real wealth.

• Alex Hormozi is an entrepreneur, investor, and CEO of Acquisition.com.
• Recurring revenue is the key to building a fortune.
• Focus on getting customers to never stop paying you.
• Think like the wealthy and focus on getting better.
• Recurring revenue is a compounding vehicle that allows you to benefit from past sales.

How to Print ENDLESS Money and Get Rich Forever - YouTube

Introduction

• Alex Hormozi is an entrepreneur, investor, and CEO of Acquisition.com.
• He has a net worth of over $100 million and a portfolio worth $200 million a year.
• He shares steps to create a fortune by focusing on recurring revenue and getting customers to never stop paying you.

The Importance of Recurring Revenue

• Most people are in the selling business, not the reorder business.
• They have one-time sales instead of recurring revenue.
• Without recurring revenue, you're always selling for tomorrow and not benefiting from past sales.
• Recurring revenue is a compounding vehicle that allows you to benefit from past sales.
• The goal is to make your value so high that people don't want to stop paying you.

Recurring Revenue vs. Reorder Business

• Recurring revenue applies to both subscription and one-time purchase businesses.
• Facebook has a reorder business model, not a recurring revenue model.
• When trying to grow a business, ask how differently you would treat your current customers if you couldn't get any new ones.
• Think like the wealthy, not the poor who are always in a rush for the next sale.
• You don't get customers to make sales, you make sales to get customers.

How to Print ENDLESS Money and Get Rich Forever - YouTube

The Importance of Getting Better

• The stuff most people sell sucks because they're not focusing on getting better.
• There are three steps to scaling a business: zero to a million, making a couple of million a year, and building a fortune.
• The goal is to get people to never stop paying you.
• Make the first sales to get customer members, not just one-time buyers.
• Focus on getting better to build real wealth.

Conclusion

• Recurring revenue is the key to building a fortune.
• Focus on getting customers to never stop paying you.
• Think like the wealthy and focus on getting better.
• Make the first sales to get customer members, not just one-time buyers.
• Recurring revenue is a compounding vehicle that allows you to benefit from past sales.

Focus on Recurring Revenue

• Focus on getting feedback from customers to improve the product or service.
• Don't just keep selling more without fixing the product, or you'll have to keep selling more to maintain.
• Get customers who never leave, and you can afford any marketing and outspend everyone.
• Survey customers to figure out what you can do better and improve the product.
• Make it harder for customers to leave by controlling the money flow or adding collateral.

Creating a Compounding Vehicle of Enterprise Value

• Don't just sell as many products as possible and burn all goodwill, then come out with another product.
• Build a compounding vehicle of enterprise value by creating a product that customers never want to stop paying for.
• Price is relative to the value that someone receives, so provide more value up front and drive down costs while increasing value.
• Provide an insane deal and a customer surplus to create a bargain that people never want to stop paying for.
• Through iterations of getting better, become more efficient and drive down costs while maintaining brand and reputation.

Watch the video on YouTube:
How to Print ENDLESS Money and Get Rich Forever - YouTube