Alex Hormozi: IMPORTANT: How to get more sex and increase your revenue...(this works)

The video discusses a philosophy on customer success and increasing lifetime value in business, using the example of gym memberships and marriage contracts, and how shifting one's perspective can lead to more success.

This video by Alex Hormozi was published on Nov 19, 2021.
Video length: 12:57.

In this video, Alex Hormozi talks about a philosophy that can help increase customer success and lifetime value in business.

He shares his perspective on how to provide more value than others and shift the mindset from thinking that customers owe something to thinking that businesses owe something to their customers. He also relates this philosophy to sex and life in general.

Hormozi emphasizes the importance of fulfilling contracts and agreements but also highlights the need to consider relationships as week-to-week or day-to-day rather than relying solely on contracts.

• Alex Hormozi talks about a philosophy on customer success and increasing lifetime value in business.
• He believes that shifting one's perspective can lead to more success in business and life.
• Gym Launch has almost zero churn on their highest level group because they are incredibly honest and provide value.
• Consistency is key in both business and relationships.
• Businesses need to resell their customers every day.
• Businesses need to provide an abundant exchange that gives customers more than they pay for.
• Businesses need to align their interests with those of their customers.

IMPORTANT: How to get more sex and increase your revenue...(this works) - YouTube

Introduction

• Alex Hormozi talks about a philosophy on customer success and increasing lifetime value in business.
• He uses the example of gym memberships and marriage contracts to explain his perspective.
• He believes that shifting one's perspective can lead to more success in business and life.
• This video is among the top one percent of videos that he made in terms of the number of people who shared it, liked it, and commented on it.

Own It

• One of the five core tenants at Gym Launch is "Own It."
• Many people get upset about their customers who sign up for a 12-month membership and then quit after three months.
• They complain that they haven't gotten the value they were promised.
• Gym Launch has almost zero churn on their highest level group because they are incredibly honest and provide value.
• Alex Hormozi is incredibly insecure deep down and has a huge fear of rejection, which motivates him to provide value to his customers.

Week to Week

• Alex Hormozi sees his relationship with the Gym Lords group as week to week.
• He believes that unless he performs and provides value, everyone will leave.
• Contracts are important, but if you rely on them, your life will be about contracts.
• People will do what they want to do, so it's important to shift your perspective from "we just got the contract, we're done" to "we just got the contract, now we have to fulfill on this."
• He compares this perspective to treating your marriage like you treat your customers.

IMPORTANT: How to get more sex and increase your revenue...(this works) - YouTube

Marriage and Business

• Alex Hormozi believes that if you treat your marriage right, you've got that contract.
• If you treat your marriage like you treat your customers, you will lose.
• You should consider your marriage and business as week to week or day to day.
• The moment you rest on your laurels or get lazy is the moment someone else who's hungrier will take you.
• Commitments and shared principles are important, but it's also important to confront issues immediately.

Consistency and Customer Success

• Consistency is key in both business and relationships.
• Customers need to be consistently engaged and appreciated.
• People will always act in their own self-interest, so businesses need to align their interests with those of their customers.
• High churn rates indicate that a business is not meeting the needs of its customers.
• Businesses need to focus on providing value that exceeds the price paid by customers.

The Importance of Reselling

• Businesses need to resell their customers every day.
• Relationships with customers are only as good as the present moment.
• Employees need to be invested in and appreciated by their leaders.
• Value discrepancies keep customers coming back.
• Businesses need to constantly strive to be 10 times more valuable than their price.

The Power of an Abundant Exchange

• Businesses need to provide an abundant exchange that gives customers more than they pay for.
• Value discrepancies are what keep customers loyal.
• Businesses need to constantly work to improve and never take their customers for granted.
• Businesses need to be aware that there is always someone trying to be better than them.
• Insecurity can be a powerful motivator for businesses to constantly improve.

The Importance of Aligning Interests

• Businesses need to align their interests with those of their customers.
• Customers will always act in their own self-interest.
• Businesses need to focus on providing value that exceeds the price paid by customers.
• High churn rates indicate that a business is not meeting the needs of its customers.
• Businesses need to constantly work to improve and never take their customers for granted.

Importance of Customer Success and Fulfilling Needs

• Concentrating on customers rather than competition leads to success in business.
• Customers need to be fulfilled in order to increase lifetime value.
• People forget what others do for them, so it's important to constantly adjust and do more.
• Discontent in a marriage or with an employee should be taken as a sign to improve and fulfill their needs.
• Investing in employees and fulfilling their needs leads to better customer service.
• Providing value to customers and employees leads to success in business.

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IMPORTANT: How to get more sex and increase your revenue...(this works) - YouTube