Alex Hormozi: The Mind-Blowing Reason A Competitor Made Twice As Much As Me

The video is about how a competitor was able to make twice as much money as the speaker despite spending five times as much on ads, leading the speaker to realize that ultimately, it's about who makes the most money.

This video by Alex Hormozi was published on Jan 4, 2021.
Video length: 01:34.

In this video, Alex Hormozi talks about a competitor who was making twice as much money as him despite spending five times as much on ads.

• The speaker had successful ad campaigns with high returns in his local market.
• A competitor entered the market and was making more money despite converting fewer leads.
• The competitor was spending significantly more on ads than the speaker.

The Mind-Blowing Reason A Competitor Made Twice As Much As Me - YouTube

The Mind-Blowing Reason A Competitor Made Twice As Much As Me

• The speaker was running ads in his local market and getting 15 to 20 to 1 returns.
• A competitor moved into his area and was converting more leads than the speaker.
• The speaker was converting 2.5 times more leads than the competitor, but the competitor was making twice as much money.
• The competitor was spending five times as much on ads as the speaker.
• The speaker realized that ultimately, it's about who makes the most money.
• At some point, all ad spend will become less efficient, but that's part of scaling.

Watch the video on YouTube:
The Mind-Blowing Reason A Competitor Made Twice As Much As Me - YouTube