Consistency Selling by Weldon Long

Last updated: Jul 31, 2023

Summary of Consistency Selling by Weldon Long

1. The Power of Consistency

In "Consistency Selling," Weldon Long emphasizes the power of consistency in achieving success. He explains that consistency is not just about doing the same thing over and over again; it is about consistently taking the right actions towards your goals. Long argues that consistency is the key to building trust with customers, as it shows them that you are reliable and committed to delivering on your promises.

Long provides practical strategies for developing consistency in sales, such as creating a daily routine, setting clear goals, and holding yourself accountable. He also highlights the importance of consistency in building relationships with customers, as it helps to establish a strong foundation of trust and reliability. By consistently delivering value and exceeding customer expectations, sales professionals can differentiate themselves from their competitors and build long-term customer loyalty.

2. The Power of Belief

Another key takeaway from "Consistency Selling" is the power of belief in achieving success. Long emphasizes that success starts with a strong belief in oneself and one's abilities. He shares his own personal journey from being a convicted felon to becoming a successful sales professional, highlighting the role that belief played in his transformation.

Long provides practical strategies for developing a strong belief system, such as visualizing success, surrounding oneself with positive influences, and challenging negative self-talk. He also emphasizes the importance of aligning one's beliefs with their goals, as this creates a sense of purpose and motivation. By cultivating a strong belief in oneself and one's abilities, sales professionals can overcome obstacles, stay motivated, and achieve their desired level of success.

3. The Power of Persistence

In "Consistency Selling," Long emphasizes the power of persistence in sales. He argues that success in sales is not about being the most talented or having the best product; it is about being persistent and never giving up. Long shares his own experiences of facing rejection and setbacks in sales, highlighting the importance of perseverance in overcoming challenges.

Long provides practical strategies for developing persistence, such as setting clear goals, maintaining a positive mindset, and learning from failures. He also emphasizes the importance of taking consistent action and staying focused on long-term goals, even in the face of adversity. By developing a mindset of persistence, sales professionals can overcome rejection, learn from failures, and ultimately achieve their sales targets.

4. The Power of Building Relationships

Building strong relationships with customers is a key theme in "Consistency Selling." Long emphasizes that sales is not just about making transactions; it is about building trust and rapport with customers. He argues that customers are more likely to buy from someone they trust and have a relationship with.

Long provides practical strategies for building relationships with customers, such as active listening, showing empathy, and going above and beyond to meet their needs. He also emphasizes the importance of maintaining ongoing communication and follow-up with customers, even after the sale is made. By focusing on building relationships, sales professionals can create a loyal customer base and generate repeat business.

5. The Power of Goal Setting

Goal setting is a fundamental aspect of success in sales, and Long emphasizes its importance in "Consistency Selling." He argues that setting clear and specific goals helps to create focus, motivation, and a sense of direction.

Long provides practical strategies for effective goal setting, such as setting both short-term and long-term goals, breaking them down into actionable steps, and regularly reviewing and adjusting them. He also emphasizes the importance of setting goals that are challenging yet achievable, as this helps to maintain motivation and drive. By setting clear goals, sales professionals can stay focused, measure their progress, and ultimately achieve their desired level of success.

6. The Power of Accountability

Accountability is another key theme in "Consistency Selling." Long argues that taking personal responsibility for one's actions and results is essential for success in sales. He emphasizes that blaming external factors or making excuses only hinders personal growth and achievement.

Long provides practical strategies for developing accountability, such as setting clear expectations, tracking progress, and seeking feedback from mentors or coaches. He also emphasizes the importance of taking ownership of both successes and failures, as this helps to foster a growth mindset and continuous improvement. By embracing accountability, sales professionals can take control of their own success and achieve their goals.

7. The Power of Value Creation

In "Consistency Selling," Long emphasizes the importance of creating value for customers. He argues that sales professionals should focus on understanding their customers' needs and providing solutions that meet those needs.

Long provides practical strategies for creating value, such as conducting thorough research, asking probing questions, and actively listening to customers. He also emphasizes the importance of continuous learning and staying updated on industry trends and developments. By consistently delivering value to customers, sales professionals can differentiate themselves from their competitors and build long-term customer loyalty.

8. The Power of Continuous Learning

Continuous learning is a key aspect of success in sales, and Long highlights its importance in "Consistency Selling." He argues that the sales landscape is constantly evolving, and sales professionals need to adapt and learn new skills to stay competitive.

Long provides practical strategies for continuous learning, such as reading books, attending seminars, and seeking mentorship or coaching. He also emphasizes the importance of learning from failures and seeking feedback from customers and colleagues. By embracing continuous learning, sales professionals can stay updated on industry trends, improve their skills, and ultimately achieve greater success in their sales careers.

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