Everything Trump Touches Dies by Rick Wilson

Last updated: Sep 7, 2023

Summary of Everything Trump Touches Dies by Rick Wilson

"Everything Trump Touches Dies" is a book written by Rick Wilson, a prominent Republican strategist and political commentator. The book provides a scathing critique of Donald Trump's presidency and the impact it has had on the Republican Party and American politics as a whole.

Wilson argues that Trump's rise to power and subsequent actions have had a detrimental effect on the conservative movement and the principles it once stood for. He asserts that Trump's presidency has been marked by chaos, incompetence, and a disregard for democratic norms.

The book delves into various aspects of Trump's presidency, including his divisive rhetoric, his use of social media to spread misinformation, and his questionable ethical conduct. Wilson highlights how Trump's behavior has eroded the credibility of the presidency and damaged America's standing on the global stage.

Furthermore, Wilson explores the complicity of the Republican Party in enabling Trump's rise to power and their subsequent reluctance to hold him accountable for his actions. He argues that many Republicans have abandoned their principles in order to align themselves with Trump, prioritizing their own political survival over the well-being of the country.

Throughout the book, Wilson offers a scathing critique of Trump's character, describing him as a narcissistic and self-serving individual who lacks the temperament and qualifications necessary for the presidency. He argues that Trump's presidency has been marked by a series of failures and missteps, from his handling of the COVID-19 pandemic to his divisive approach to immigration.

Wilson concludes the book by urging Republicans to reclaim their party from the grip of Trumpism and return to the principles of conservatism. He argues that the future of the Republican Party and American democracy depends on rejecting the politics of division and embracing a more inclusive and principled approach.

In summary, "Everything Trump Touches Dies" is a comprehensive and critical examination of Donald Trump's presidency and its impact on the Republican Party and American politics. Wilson's book serves as a wake-up call for conservatives and a call to action to reclaim the values and principles that have been overshadowed by Trump's divisive leadership.

1. The Power of Branding

In "Everything Trump Touches Dies," Rick Wilson emphasizes the power of branding and how it played a significant role in Donald Trump's rise to power. Wilson explains that Trump's ability to create a strong brand image, even if it was built on falsehoods, allowed him to capture the attention and support of a significant portion of the American population. This insight is actionable because it highlights the importance of branding in any endeavor. Whether it's a political campaign, a business venture, or personal branding, understanding the power of branding and how to effectively create and promote a brand image can lead to success.

Wilson's analysis also serves as a reminder to be critical consumers of branding. It encourages readers to question the authenticity and substance behind a brand's image, rather than blindly accepting it at face value. By doing so, individuals can make more informed decisions and avoid being swayed by empty promises or manipulative tactics.

2. The Danger of Tribalism

Another key takeaway from "Everything Trump Touches Dies" is the danger of tribalism. Wilson argues that Trump's ability to tap into and exploit tribalistic tendencies within American society was a significant factor in his success. By appealing to a specific group's fears, prejudices, and desires, Trump was able to create a loyal following that disregarded any criticism or evidence to the contrary. This insight is profound because it highlights the negative consequences of tribalism, such as the erosion of critical thinking, polarization, and the suppression of diverse perspectives.

Understanding the danger of tribalism is actionable because it encourages individuals to actively seek out diverse viewpoints, engage in respectful dialogue, and challenge their own biases. By doing so, we can foster a more inclusive and open society that values evidence-based decision-making and cooperation over blind loyalty to a particular group.

3. The Importance of Accountability

Wilson's book also emphasizes the importance of accountability in politics and leadership. He argues that Trump's lack of accountability for his actions and words has had detrimental effects on the country. This insight is actionable because it reminds us of the need for leaders to take responsibility for their actions and be held accountable for their decisions. It also serves as a call to action for citizens to demand accountability from their elected officials.

Wilson's analysis also highlights the role of the media and the public in holding leaders accountable. By actively seeking out and sharing accurate information, fact-checking claims, and holding leaders to a higher standard, individuals can contribute to a more accountable political landscape.

4. The Dangers of Populism

"Everything Trump Touches Dies" delves into the dangers of populism and its impact on democracy. Wilson argues that Trump's populist rhetoric and promises appealed to the frustrations and anxieties of many Americans, but ultimately led to policies and actions that undermined democratic institutions and norms. This insight is profound because it highlights the need to critically evaluate populist leaders and their promises, as they often prioritize short-term gains over long-term stability and democratic values.

Understanding the dangers of populism is actionable because it encourages individuals to look beyond charismatic leaders and consider the potential consequences of their actions. It also emphasizes the importance of supporting democratic institutions and norms that safeguard against the erosion of democratic values.

5. The Role of Political Consultants

Wilson's book sheds light on the role of political consultants and their influence on campaigns and political messaging. He argues that Trump's success was partially due to his ability to hire and listen to skilled political consultants who understood how to manipulate public opinion and shape narratives. This insight is actionable because it highlights the importance of strategic communication and the role of political consultants in shaping public perception.

Understanding the role of political consultants is beneficial for individuals interested in politics or advocacy. It underscores the need to critically evaluate messaging and consider the motivations and strategies behind it. It also emphasizes the importance of investing in skilled communicators who can effectively convey messages and engage with the public.

6. The Impact of Social Media

Wilson's analysis of Trump's use of social media in "Everything Trump Touches Dies" highlights the significant impact of social media on politics and public discourse. He argues that Trump's mastery of Twitter allowed him to bypass traditional media channels and directly communicate with his supporters, shaping the narrative and controlling the conversation. This insight is profound because it underscores the power of social media in shaping public opinion and the need for critical evaluation of information shared on these platforms.

Understanding the impact of social media is actionable because it encourages individuals to be discerning consumers of information and to fact-check claims before accepting them as truth. It also highlights the importance of promoting responsible social media use and holding platforms accountable for the spread of misinformation or harmful content.

7. The Need for Empathy and Compassion

Wilson's book also touches on the importance of empathy and compassion in politics and leadership. He argues that Trump's lack of empathy and divisive rhetoric contributed to the polarization and hostility within American society. This insight is actionable because it reminds us of the need for leaders to demonstrate empathy and compassion towards all citizens, regardless of their background or beliefs.

Understanding the need for empathy and compassion is beneficial for individuals in positions of leadership or influence. It encourages them to prioritize understanding and inclusivity, fostering a more united and compassionate society.

8. The Power of Grassroots Movements

Finally, "Everything Trump Touches Dies" highlights the power of grassroots movements in shaping political outcomes. Wilson argues that Trump's success was partially due to the support and enthusiasm of his grassroots base, which mobilized and campaigned tirelessly on his behalf. This insight is actionable because it emphasizes the importance of grassroots organizing and the impact that dedicated individuals can have on political outcomes.

Understanding the power of grassroots movements is beneficial for individuals interested in political activism or advocacy. It encourages them to get involved, mobilize others, and work towards their goals through collective action.