Future Strong by Douglas T. Kenrick and Vladas Griskevicius

Last updated: Aug 7, 2023

Summary of Future Strong by Douglas T. Kenrick and Vladas Griskevicius

Future Strong by Douglas T. Kenrick and Vladas Griskevicius is a book that explores the concept of human motivation and how it can be harnessed to create a better future. The authors argue that understanding our evolutionary past can help us make better decisions and shape a more successful future.

The book begins by discussing the concept of evolutionary psychology and how our ancestors' survival instincts still influence our behavior today. The authors explain that our desires for status, sex, and security are deeply rooted in our evolutionary past and drive many of our decisions.

Kenrick and Griskevicius then introduce the concept of "future self-continuity," which refers to our ability to connect our present actions with our future selves. They argue that by aligning our present actions with our long-term goals, we can create a sense of purpose and motivation that leads to greater success.

The authors provide practical strategies for harnessing our evolutionary desires and aligning them with our long-term goals. They discuss the importance of setting clear goals, creating a supportive social network, and developing self-control. They also explore the role of emotions in decision-making and how to use them to our advantage.

One of the key ideas in the book is the concept of "strategic self-control," which involves finding ways to satisfy our immediate desires while still working towards our long-term goals. The authors argue that by understanding our evolutionary desires and finding ways to satisfy them in a controlled manner, we can avoid self-sabotage and achieve greater success.

Kenrick and Griskevicius also discuss the importance of adaptability and flexibility in the face of changing circumstances. They argue that by being open to new opportunities and adjusting our goals as needed, we can navigate the complexities of the modern world and create a successful future.

In conclusion, Future Strong is a comprehensive exploration of human motivation and how it can be harnessed to create a better future. The authors provide practical strategies for aligning our present actions with our long-term goals, finding ways to satisfy our evolutionary desires in a controlled manner, and adapting to changing circumstances. By understanding our evolutionary past and using it to inform our decision-making, we can shape a more successful and fulfilling future.

1. The Power of Future Thinking

In "Future Strong," the authors emphasize the importance of future thinking and how it can shape our decisions and actions in the present. They argue that our ability to envision and plan for the future is what sets us apart from other animals. By considering the long-term consequences of our choices, we can make more informed decisions that align with our goals and values.

Future thinking also helps us overcome short-term temptations and instant gratification. By focusing on the bigger picture and the potential outcomes of our actions, we can resist immediate rewards that may hinder our long-term success. The book provides practical strategies for developing future thinking skills, such as setting clear goals, creating action plans, and regularly reflecting on our progress.

2. The Influence of Evolutionary Psychology

Kenrick and Griskevicius draw on the principles of evolutionary psychology to explain human behavior and decision-making. They argue that our evolutionary past has shaped our psychological mechanisms, influencing our desires, motivations, and social interactions. Understanding these evolutionary roots can help us make sense of our own behaviors and those of others.

For example, the authors discuss how our desire for status and social approval stems from our ancestors' need to gain resources and attract mates. They also explore how our brains are wired to pay attention to potential threats and opportunities, which can influence our decision-making processes. By understanding these evolutionary drivers, we can better navigate social dynamics, make more informed choices, and build stronger relationships.

3. The Role of Social Influence

Another key takeaway from "Future Strong" is the power of social influence in shaping our behavior. The authors explain how our decisions and actions are often influenced by the people around us, whether consciously or unconsciously. They argue that understanding and harnessing this social influence can help us achieve our goals and create positive change.

The book explores various social influence strategies, such as social proof, authority, and reciprocity. By leveraging these principles, we can motivate others to support our ideas, adopt new behaviors, and work towards common goals. The authors also emphasize the importance of surrounding ourselves with positive and supportive individuals who can inspire and challenge us to grow.

4. The Impact of Environmental Cues

"Future Strong" highlights the significant role that environmental cues play in shaping our behavior and decision-making. The authors explain how our surroundings can trigger certain thoughts, emotions, and actions, often without us even realizing it. By understanding these environmental cues, we can design our environments to support our goals and desired behaviors.

For example, the book discusses how simple changes in our physical environment, such as rearranging our workspace or placing healthy snacks within reach, can influence our productivity and health. The authors also explore how subtle cues in advertising and marketing can shape our preferences and purchasing decisions. By being aware of these environmental influences, we can make more intentional choices and create environments that support our long-term success.

5. The Importance of Adaptability

Adaptability is a key theme in "Future Strong." The authors argue that in a rapidly changing world, our ability to adapt and embrace new opportunities is crucial for success. They emphasize the importance of being open-minded, flexible, and willing to learn from our experiences.

The book provides practical strategies for cultivating adaptability, such as seeking out new experiences, embracing uncertainty, and developing a growth mindset. By embracing change and continuously learning, we can navigate challenges, seize opportunities, and thrive in an ever-evolving world.

6. The Power of Emotions

"Future Strong" explores the role of emotions in decision-making and behavior. The authors argue that our emotions play a significant role in shaping our choices and actions, often overshadowing rational thinking. Understanding and managing our emotions can help us make more informed decisions and achieve our goals.

The book delves into various emotional triggers and biases, such as the fear of missing out (FOMO) and the pleasure of instant gratification. By recognizing these emotional influences, we can develop strategies to overcome them and make choices that align with our long-term objectives. The authors also emphasize the importance of emotional intelligence in building strong relationships and effectively communicating with others.

7. The Value of Purpose and Meaning

"Future Strong" highlights the importance of having a sense of purpose and meaning in our lives. The authors argue that having a clear vision and understanding our values can provide us with direction and motivation to pursue our goals.

The book explores various strategies for discovering and cultivating purpose, such as reflecting on our values, setting meaningful goals, and finding ways to contribute to something larger than ourselves. By aligning our actions with our purpose, we can find fulfillment and create a positive impact in our lives and the lives of others.

8. The Role of Self-Control

Self-control is a key factor in achieving long-term success and well-being. "Future Strong" emphasizes the importance of self-control in resisting short-term temptations and making choices that align with our goals.

The book provides insights into the psychology of self-control, exploring strategies for strengthening our willpower and overcoming impulsive behaviors. The authors also discuss the role of self-control in building healthy habits, managing stress, and maintaining positive relationships. By developing self-control, we can make choices that lead to long-term happiness and success.