Getting Beyond Better by Roger L. Martin and Sally R. Osberg

Last updated: Aug 12, 2023

Summary of Getting Beyond Better by Roger L. Martin and Sally R. Osberg

Getting Beyond Better by Roger L. Martin and Sally R. Osberg is a book that explores the concept of social entrepreneurship and how it can be used to address complex social problems. The authors argue that traditional approaches to solving social issues, such as government intervention or charity, are often ineffective and unsustainable. They propose a new model of social entrepreneurship that focuses on creating innovative and scalable solutions.

The book begins by defining social entrepreneurship as the pursuit of social change through the creation of sustainable and scalable business models. The authors emphasize the importance of combining a deep understanding of the social problem with a business mindset in order to create lasting impact.

One of the key concepts discussed in the book is the idea of "mission-driven organizations." These are organizations that are driven by a clear and compelling social mission, rather than solely by profit. The authors argue that mission-driven organizations are more likely to succeed in creating social change because they are focused on a specific problem and have a strong sense of purpose.

The authors also highlight the importance of collaboration and partnerships in social entrepreneurship. They argue that no single organization or individual can solve complex social problems alone. Instead, they advocate for the creation of networks and alliances that bring together different stakeholders, including government, businesses, and non-profit organizations, to work towards a common goal.

Throughout the book, the authors provide numerous examples of successful social entrepreneurs and organizations that have made a significant impact in their respective fields. They analyze these case studies to identify common strategies and principles that can be applied to other social ventures.

In the final chapters of the book, the authors discuss the challenges and potential pitfalls of social entrepreneurship. They acknowledge that creating sustainable social change is not easy and requires a long-term commitment. They also address the criticism that social entrepreneurship can sometimes perpetuate existing power structures and inequalities.

In conclusion, Getting Beyond Better is a comprehensive guide to social entrepreneurship that provides a framework for creating sustainable and scalable solutions to complex social problems. The authors emphasize the importance of combining a deep understanding of the social issue with a business mindset, and highlight the need for collaboration and partnerships. The book is filled with real-life examples and practical advice, making it a valuable resource for anyone interested in making a positive impact in the world.

1. The Importance of Defining the Problem

One of the key takeaways from "Getting Beyond Better" is the emphasis on defining the problem before seeking solutions. The authors argue that many social entrepreneurs fail because they focus too much on their proposed solution without fully understanding the problem they are trying to solve. They advocate for a process called "problem framing," which involves deeply understanding the root causes and complexities of the problem at hand.

By taking the time to define the problem, social entrepreneurs can ensure that their solutions are targeted and effective. This approach also allows for a more holistic understanding of the problem, taking into account the various stakeholders and their needs. Ultimately, the book highlights the importance of problem framing as a crucial step in creating lasting social change.

2. The Power of Collaboration

"Getting Beyond Better" emphasizes the power of collaboration in driving social change. The authors argue that no single organization or individual can solve complex social problems alone. Instead, they advocate for the creation of "multi-stakeholder partnerships" that bring together diverse perspectives and expertise.

Collaboration allows for the pooling of resources, knowledge, and networks, leading to more innovative and impactful solutions. The book provides numerous examples of successful collaborations, highlighting how they can leverage the strengths of each partner to create sustainable change. By working together, social entrepreneurs can achieve greater scale and reach, ultimately making a more significant difference in the world.

3. The Need for Iteration and Adaptation

Another key takeaway from the book is the importance of iteration and adaptation in the social entrepreneurship process. The authors argue that social entrepreneurs should approach their work with a mindset of continuous learning and improvement.

By testing and refining their solutions through a process of trial and error, social entrepreneurs can increase their chances of success. The book emphasizes the value of feedback and data in driving this iterative process, encouraging social entrepreneurs to be open to feedback and willing to adapt their approaches based on evidence.

4. The Role of Measurement and Evaluation

"Getting Beyond Better" highlights the importance of measurement and evaluation in the social entrepreneurship field. The authors argue that without proper measurement, it is challenging to determine the impact and effectiveness of social interventions.

The book introduces the concept of "impact measurement," which involves defining clear metrics and indicators to assess the outcomes and impact of social initiatives. By measuring and evaluating their work, social entrepreneurs can identify what is working and what needs improvement, leading to more informed decision-making and resource allocation.

5. The Value of Systems Thinking

The book emphasizes the value of systems thinking in addressing complex social problems. The authors argue that social entrepreneurs should consider the broader system in which their work operates, understanding the interconnectedness of various factors and stakeholders.

By taking a systems approach, social entrepreneurs can identify leverage points and opportunities for intervention that can lead to systemic change. The book provides examples of how systems thinking has been applied successfully in different contexts, highlighting its potential to create lasting and sustainable impact.

6. The Importance of Empathy and Human-Centered Design

"Getting Beyond Better" emphasizes the importance of empathy and human-centered design in social entrepreneurship. The authors argue that understanding the needs and perspectives of the people affected by a social problem is crucial for developing effective solutions.

The book introduces the concept of "design thinking," which involves a deep understanding of the end-users and their experiences. By involving the target population in the design process, social entrepreneurs can create solutions that are more relevant, user-friendly, and impactful.

7. The Role of Storytelling in Driving Change

The book highlights the power of storytelling in driving social change. The authors argue that compelling narratives can inspire action, mobilize resources, and create a sense of urgency around social issues.

By effectively communicating their mission and impact through storytelling, social entrepreneurs can engage and inspire a wide range of stakeholders, including funders, partners, and the general public. The book provides examples of successful storytelling strategies, emphasizing the importance of authenticity, emotional connection, and a clear call to action.

8. The Need for Collaboration between the Public and Private Sectors

"Getting Beyond Better" emphasizes the importance of collaboration between the public and private sectors in addressing social problems. The authors argue that both sectors have unique strengths and resources that, when combined, can lead to more effective and sustainable solutions.

The book provides examples of successful public-private partnerships, highlighting how they can leverage the expertise, funding, and networks of both sectors. By working together, social entrepreneurs can tap into the resources and influence of the private sector while ensuring that the public interest is prioritized.