Go for No! for Network Marketing by Richard Fenton and Andrea Waltz

Last updated: Sep 1, 2023

Summary of Go for No! for Network Marketing by Richard Fenton and Andrea Waltz

Go for No! for Network Marketing by Richard Fenton and Andrea Waltz is a book that aims to change the mindset of network marketers and help them overcome their fear of rejection. The authors emphasize the importance of embracing rejection as a necessary part of the journey towards success.

The book begins by highlighting the common fear of rejection that many network marketers face. Fenton and Waltz argue that this fear holds people back from reaching their full potential and achieving their goals. They propose a new approach where individuals actively seek out rejection in order to grow and improve.

The authors introduce the concept of the "Go for No!" mindset, which involves setting specific goals for the number of rejections one wants to receive. They argue that by aiming for a high number of rejections, individuals will ultimately increase their chances of success. They provide practical strategies and techniques for implementing this mindset, such as tracking rejection numbers and celebrating each rejection as a step towards success.

Fenton and Waltz also emphasize the importance of persistence and resilience in the face of rejection. They encourage network marketers to view rejection as a learning opportunity and to use it as motivation to improve their skills and strategies. They provide examples and success stories of individuals who have embraced the "Go for No!" mindset and achieved remarkable results.

The authors also address common objections and concerns that network marketers may have, such as the fear of damaging relationships or wasting time. They provide insights and strategies for handling these objections effectively and maintaining positive relationships throughout the rejection process.

Overall, Go for No! for Network Marketing is a comprehensive guide that challenges traditional beliefs about rejection and encourages network marketers to embrace rejection as a stepping stone towards success. The book provides practical strategies, real-life examples, and a new mindset that can help individuals overcome their fear of rejection and achieve their goals in network marketing.

1. Embrace Failure as a Stepping Stone to Success

One of the key takeaways from "Go for No!" is the importance of embracing failure as a necessary part of the journey towards success. The authors argue that in order to achieve great success in network marketing, one must be willing to face rejection and failure head-on. Instead of fearing failure, they encourage readers to see it as a stepping stone towards success. By reframing failure as a learning opportunity and a necessary part of the process, individuals can develop resilience and perseverance.

The book emphasizes that success is often achieved through a series of failures and rejections. Each "no" brings you closer to a "yes." By embracing failure and not allowing it to deter you from your goals, you can develop a growth mindset and continue to push forward. This mindset shift can be transformative, not only in network marketing but in all areas of life.

2. Set Bold Goals and Take Massive Action

"Go for No!" encourages readers to set bold goals and take massive action to achieve them. The authors argue that by setting audacious goals, individuals are more likely to push themselves outside of their comfort zones and take the necessary actions to achieve those goals. They emphasize the importance of taking consistent and persistent action, even in the face of failure and rejection.

The book suggests that by setting big goals and taking massive action, individuals can create momentum and attract opportunities. It encourages readers to focus on the process rather than the outcome, as success is often a result of consistent effort over time. By adopting this mindset and taking massive action, individuals can increase their chances of achieving their goals and experiencing success in network marketing.

3. Overcome the Fear of Rejection

One of the main obstacles in network marketing is the fear of rejection. "Go for No!" provides valuable insights and strategies to overcome this fear and develop a more resilient mindset. The authors argue that rejection is not personal and should not be taken as a reflection of one's worth or abilities.

The book suggests reframing rejection as a natural part of the process and an opportunity for growth. By desensitizing oneself to rejection and viewing it as a numbers game, individuals can overcome the fear and continue to take action. The authors also provide practical tips for handling rejection, such as asking for feedback and using it as a learning opportunity.

4. Focus on Building Relationships

"Go for No!" emphasizes the importance of building genuine relationships in network marketing. The authors argue that success in this industry is not solely based on sales and transactions but on building long-term relationships with customers and team members.

The book suggests that by focusing on building relationships, individuals can create a strong network of loyal customers and advocates. It encourages readers to prioritize serving others and adding value to their lives. By genuinely caring about the needs and desires of others, individuals can establish trust and credibility, which are essential in network marketing.

5. Embrace a Growth Mindset

A growth mindset is a key theme in "Go for No!" The authors argue that in order to achieve success in network marketing, individuals must adopt a mindset of continuous learning and growth. They emphasize the importance of embracing challenges, persisting in the face of setbacks, and seeking opportunities for personal and professional development.

The book suggests that by cultivating a growth mindset, individuals can overcome limiting beliefs and self-doubt. It encourages readers to see failures and rejections as opportunities for growth and improvement. By adopting this mindset, individuals can unlock their full potential and achieve greater success in network marketing.

6. Take Responsibility for Your Results

"Go for No!" emphasizes the importance of taking personal responsibility for one's results in network marketing. The authors argue that success is not dependent on external factors or luck but on the individual's actions and mindset.

The book suggests that by taking ownership of one's results, individuals can empower themselves to make the necessary changes and improvements. It encourages readers to reflect on their actions and mindset, identify areas for growth, and take proactive steps towards improvement. By taking responsibility for their results, individuals can become more proactive and intentional in their network marketing efforts.

7. Develop a Resilient Mindset

Resilience is a key trait emphasized in "Go for No!" The authors argue that in order to succeed in network marketing, individuals must develop a resilient mindset that can withstand failure, rejection, and setbacks.

The book suggests that by reframing failure and rejection as opportunities for growth, individuals can develop resilience and bounce back stronger. It encourages readers to cultivate a positive attitude, practice self-care, and surround themselves with a supportive network. By developing a resilient mindset, individuals can navigate the challenges of network marketing with greater ease and perseverance.

8. Celebrate Every "No"

"Go for No!" encourages readers to celebrate every "no" they receive in network marketing. The authors argue that each "no" brings individuals closer to a "yes" and should be seen as a milestone rather than a failure.

The book suggests that by celebrating every "no," individuals can reframe their mindset and develop a positive association with rejection. It encourages readers to track their "no" count and celebrate milestones along the way. By celebrating every "no," individuals can maintain motivation and momentum, even in the face of rejection.