HOW by Dov Seidman and Dov Seidman Consulting

Last updated: Jul 21, 2023

Summary of HOW by Dov Seidman and Dov Seidman Consulting

The book "HOW" by Dov Seidman, founder of Dov Seidman Consulting, explores the importance of ethical behavior and values in today's interconnected world. Seidman argues that in a globalized society, where information flows freely and reputations can be easily tarnished, organizations and individuals must focus on how they conduct themselves rather than solely on what they do.

Seidman emphasizes that the traditional approach of relying on rules and regulations to guide behavior is no longer sufficient. Instead, he advocates for a shift towards a moral compass that guides decision-making and actions. He believes that organizations should prioritize building a culture of trust, transparency, and integrity, as these qualities are essential for long-term success.

The book delves into various aspects of ethical behavior, including the importance of accountability, responsibility, and fairness. Seidman argues that organizations should strive to create an environment where employees feel empowered to do the right thing, even when faced with difficult choices. He provides practical advice on how leaders can foster a culture of ethical behavior, such as leading by example, encouraging open communication, and providing clear guidelines.

Seidman also explores the role of technology and social media in shaping ethical behavior. He highlights the need for individuals and organizations to be mindful of the impact their actions have on others, as well as the potential consequences of unethical behavior being exposed in the digital age.

Throughout the book, Seidman draws on real-life examples and case studies to illustrate his points. He shares stories of organizations that have successfully embraced ethical behavior and reaped the benefits, as well as cautionary tales of those who have suffered due to ethical lapses.

In conclusion, "HOW" by Dov Seidman is a comprehensive guide to navigating the complex ethical challenges of the modern world. It emphasizes the importance of values, trust, and integrity in building successful organizations and individuals. Seidman provides practical advice and insights that can help readers cultivate a culture of ethical behavior and make a positive impact in their personal and professional lives.

1. The Importance of How

In his book "HOW," Dov Seidman emphasizes the significance of focusing on the "how" rather than just the "what." He argues that in today's interconnected and rapidly changing world, the way we do things is often more important than what we do. Seidman suggests that by paying attention to the process, the values, and the principles behind our actions, we can create a more ethical and sustainable society.

By shifting our focus to the "how," we can foster a culture of trust, transparency, and accountability. Seidman encourages individuals and organizations to ask themselves questions such as "How do we treat our employees?" and "How do we engage with our customers?" By examining the ethical implications of our actions, we can make more informed decisions and build stronger relationships.

2. The Power of Trust

Trust is a fundamental element of successful relationships, both personal and professional. In "HOW," Dov Seidman explores the concept of trust and its impact on individuals and organizations. He argues that trust is not just a nice-to-have, but a critical factor in driving innovation, collaboration, and long-term success.

Seidman suggests that trust is built through consistent and ethical behavior. When individuals and organizations act with integrity, they create an environment where trust can flourish. Trust allows for open communication, risk-taking, and the ability to navigate through challenges together. By prioritizing trust, we can create a culture that fosters creativity, loyalty, and resilience.

3. The Role of Values

Values play a crucial role in shaping our actions and decisions. In "HOW," Dov Seidman emphasizes the importance of aligning our behaviors with our core values. He argues that when we act in accordance with our values, we not only build trust and credibility but also create a sense of purpose and fulfillment.

Seidman encourages individuals and organizations to define their values and use them as a guiding compass in their daily lives. By consistently demonstrating our values through our actions, we can inspire others and create a positive impact. Seidman suggests that values should not be seen as mere slogans but as a set of principles that guide our behavior and shape our culture.

4. The Need for Ethical Leadership

In "HOW," Dov Seidman highlights the importance of ethical leadership in today's complex and interconnected world. He argues that leaders have a responsibility to set the tone and create a culture of integrity within their organizations.

Seidman suggests that ethical leaders prioritize transparency, accountability, and fairness. They lead by example and hold themselves and others to high ethical standards. By fostering a culture of ethical behavior, leaders can inspire trust, loyalty, and commitment among their teams. Ethical leadership is not just about achieving short-term results but about creating a sustainable and ethical future.

5. The Power of Purpose

Having a sense of purpose is essential for personal and professional fulfillment. In "HOW," Dov Seidman explores the power of purpose and its impact on individuals and organizations. He argues that when we have a clear sense of purpose, we are more motivated, engaged, and resilient.

Seidman suggests that purpose goes beyond financial success or personal achievements. It is about making a positive impact on the world and contributing to something greater than ourselves. By aligning our actions with our purpose, we can find meaning and fulfillment in our work and inspire others to do the same.

6. The Importance of Adaptability

In today's rapidly changing world, adaptability is a crucial skill. In "HOW," Dov Seidman emphasizes the importance of being adaptable and embracing change. He argues that those who can quickly adapt to new circumstances and challenges are more likely to succeed.

Seidman suggests that adaptability requires a growth mindset and a willingness to learn and unlearn. It involves being open to new ideas, embracing diversity, and continuously evolving. By cultivating adaptability, individuals and organizations can navigate through uncertainty and thrive in a rapidly changing environment.

7. The Value of Collaboration

In "HOW," Dov Seidman explores the power of collaboration and its impact on innovation and success. He argues that in today's interconnected world, collaboration is essential for solving complex problems and driving meaningful change.

Seidman suggests that collaboration requires trust, open communication, and a willingness to listen and learn from others. It involves breaking down silos and fostering a culture of teamwork and cooperation. By embracing collaboration, individuals and organizations can tap into the collective intelligence and creativity of diverse perspectives, leading to more innovative and sustainable solutions.

8. The Role of Ethics in Business

In "HOW," Dov Seidman emphasizes the importance of ethics in business. He argues that ethical behavior is not just a moral imperative but also a strategic advantage.

Seidman suggests that ethical business practices build trust, enhance reputation, and attract and retain top talent. They also contribute to long-term success and sustainability. By prioritizing ethics in business, organizations can create a competitive advantage and make a positive impact on society.