Hunch by Bernadette Jiwa

Last updated: Aug 7, 2023

Summary of Hunch by Bernadette Jiwa

Hunch by Bernadette Jiwa is a book that explores the power of intuition and how it can be harnessed to make better decisions in business and in life. Jiwa argues that while data and analysis are important, they can only take us so far. It is our hunches, our gut feelings, that often lead us to the most innovative and successful ideas.

Jiwa begins by discussing the limitations of relying solely on data and logic. She explains that while these tools are valuable, they can often lead to a narrow and limited perspective. Our hunches, on the other hand, are based on our experiences, emotions, and subconscious knowledge. They allow us to tap into a deeper understanding of the world and make connections that others may not see.

The author then explores the different factors that can influence our hunches, such as our upbringing, culture, and personal biases. She encourages readers to become more aware of these influences and to question their assumptions in order to develop a more open and intuitive mindset.

Jiwa also emphasizes the importance of curiosity and observation in developing our hunches. By paying attention to the world around us and constantly seeking new information, we can expand our knowledge and make more informed decisions.

The book provides numerous examples of individuals and companies who have successfully used their hunches to drive innovation and success. From Steve Jobs and Apple to Airbnb and Uber, Jiwa demonstrates how these companies trusted their instincts and took risks that ultimately paid off.

Throughout the book, Jiwa offers practical advice and exercises to help readers tap into their own intuition and develop their hunches. She encourages readers to embrace uncertainty, take calculated risks, and trust their instincts.

In conclusion, Hunch by Bernadette Jiwa is a thought-provoking book that challenges the conventional wisdom of relying solely on data and analysis. It encourages readers to embrace their intuition and use it as a powerful tool for making better decisions in business and in life.

1. Trust your intuition

In "Hunch," Bernadette Jiwa emphasizes the importance of trusting our intuition. She argues that our hunches are often based on a combination of our experiences, knowledge, and subconscious processing, making them valuable sources of insight. Jiwa encourages readers to listen to their hunches and use them as a guide in decision-making.

By trusting our intuition, we can tap into our innate wisdom and make choices that align with our values and goals. Jiwa suggests that we should give ourselves permission to follow our hunches, even if they go against conventional wisdom or popular opinion. Ultimately, she believes that our hunches can lead us to unique and innovative solutions.

2. Embrace uncertainty

Jiwa challenges the notion that certainty is necessary for success. She argues that embracing uncertainty can actually be a catalyst for growth and creativity. According to Jiwa, uncertainty opens up possibilities and encourages us to explore new ideas and approaches.

Instead of fearing uncertainty, Jiwa suggests that we should embrace it and view it as an opportunity for learning and discovery. She encourages readers to step out of their comfort zones and embrace the unknown. By doing so, we can unlock our potential and find new paths to success.

3. Focus on the problem, not the solution

In "Hunch," Jiwa emphasizes the importance of focusing on the problem rather than jumping straight to finding a solution. She argues that by deeply understanding the problem at hand, we can uncover unique insights and develop more effective solutions.

Jiwa suggests that we should ask ourselves questions like "What is the real problem here?" and "Why does this matter?" By digging deeper into the problem, we can gain a clearer understanding of its root causes and potential solutions. This approach allows us to think more critically and creatively, leading to more innovative and impactful outcomes.

4. Embrace constraints

Jiwa encourages readers to embrace constraints as catalysts for creativity and innovation. She argues that constraints force us to think outside the box and find unique solutions to problems.

Instead of viewing constraints as limitations, Jiwa suggests that we should see them as opportunities for growth and exploration. By embracing constraints, we can tap into our creativity and find new ways to approach challenges. Jiwa believes that constraints can actually fuel our hunches and lead us to unexpected and groundbreaking ideas.

5. Cultivate empathy

In "Hunch," Jiwa emphasizes the importance of cultivating empathy in our personal and professional lives. She argues that empathy allows us to better understand the needs and desires of others, leading to more meaningful connections and impactful solutions.

Jiwa suggests that we should actively listen to others and seek to understand their perspectives and experiences. By putting ourselves in their shoes, we can develop a deeper sense of empathy and compassion. This empathy can then inform our decision-making and help us create solutions that truly address the needs of others.

6. Embrace simplicity

Jiwa advocates for embracing simplicity in our lives and work. She argues that simplicity allows us to focus on what truly matters and eliminate unnecessary complexity.

By simplifying our processes, communication, and decision-making, we can streamline our work and make it more efficient and effective. Jiwa suggests that we should constantly question whether something is truly necessary and eliminate anything that doesn't add value. This focus on simplicity can lead to greater clarity, productivity, and impact.

7. Embrace failure as a learning opportunity

Jiwa encourages readers to embrace failure as a valuable learning opportunity. She argues that failure is not a reflection of our worth or abilities, but rather a stepping stone towards growth and improvement.

By reframing failure as a chance to learn and grow, we can overcome fear and take more risks. Jiwa suggests that we should view failure as feedback and use it to refine our ideas and approaches. This mindset shift allows us to bounce back from setbacks and continue moving forward towards our goals.

8. Take action

Jiwa emphasizes the importance of taking action on our hunches and ideas. She argues that ideas alone are not enough; it is the execution that truly matters.

Jiwa suggests that we should start small and take incremental steps towards our goals. By taking action, we can test our assumptions, gather feedback, and refine our ideas. Jiwa believes that action is the key to turning our hunches into reality and creating meaningful impact.