Networking Is Not Working by Derek Coburn

Last updated: Sep 18, 2023

Summary of Networking Is Not Working by Derek Coburn

Networking Is Not Working by Derek Coburn is a book that challenges the traditional approach to networking and offers a new perspective on building meaningful relationships. The author argues that the traditional networking model, which focuses on attending events and collecting business cards, is ineffective and time-consuming.

Coburn introduces the concept of "networking on purpose," which involves being intentional about the people you connect with and the value you bring to those relationships. He emphasizes the importance of building a network of like-minded individuals who share similar values and goals.

The book provides practical strategies for implementing this new approach to networking. Coburn suggests focusing on quality over quantity, seeking out niche communities, and leveraging technology to stay connected with your network. He also emphasizes the importance of giving without expecting anything in return, as genuine relationships are built on trust and reciprocity.

Coburn shares personal anecdotes and success stories from his own experience, illustrating how networking on purpose has transformed his business and personal life. He also provides actionable tips and exercises to help readers apply the principles discussed in the book.

One of the key takeaways from Networking Is Not Working is the idea that networking should be about building relationships, not just collecting contacts. Coburn encourages readers to shift their mindset and approach networking as a long-term investment in their personal and professional growth.

In conclusion, Networking Is Not Working challenges the traditional networking model and offers a fresh perspective on building meaningful relationships. It provides practical strategies and actionable tips for implementing a more intentional approach to networking. By focusing on quality over quantity and building genuine connections, readers can transform their networking efforts and achieve greater success in their personal and professional lives.

1. The Power of Niche Networking

In "Networking Is Not Working," Derek Coburn emphasizes the importance of niche networking, which involves connecting with individuals who share similar interests, passions, or industries. Coburn argues that traditional networking events often lead to superficial connections and wasted time. Instead, he suggests focusing on building relationships with a select group of individuals who can provide value and support.

By narrowing your network to a specific niche, you can create a more meaningful and impactful network. This allows you to connect with like-minded individuals who can offer relevant insights, opportunities, and collaborations. Niche networking also enables you to become a go-to resource within your industry, positioning yourself as an expert and increasing your credibility.

2. The Importance of Giving First

Coburn emphasizes the concept of giving first in networking. Instead of approaching networking with a transactional mindset, where you expect immediate returns, he suggests focusing on providing value to others without expecting anything in return. By offering assistance, introductions, or valuable resources to your network, you build trust and goodwill.

When you give first, you create a positive reputation and foster a network of individuals who are more likely to reciprocate in the future. This approach also helps you stand out from the crowd, as many people approach networking with a self-serving mindset. By genuinely helping others, you establish yourself as a valuable and trustworthy connection.

3. The Power of Introductions

Coburn highlights the power of introductions in networking. By connecting two individuals who could benefit from knowing each other, you create value for both parties and strengthen your network. Introductions can lead to collaborations, partnerships, or new opportunities.

When making introductions, it's important to consider the interests, goals, and needs of both individuals involved. By carefully selecting who to introduce and providing context for the introduction, you increase the likelihood of a successful connection. Introductions also demonstrate your value as a connector and resource within your network.

4. The Value of Small, Intimate Events

Coburn advocates for hosting or attending small, intimate events as a more effective networking strategy. These events allow for deeper connections and meaningful conversations compared to large networking events. By curating a guest list of individuals who share common interests or goals, you create an environment conducive to building relationships.

Small events also provide an opportunity to showcase your expertise or knowledge in a more intimate setting. By hosting a workshop, panel discussion, or roundtable, you position yourself as a thought leader and attract individuals who are genuinely interested in your insights. These events can lead to long-lasting connections and collaborations.

5. The Power of Follow-Up

Coburn emphasizes the importance of following up after networking interactions. Whether it's a coffee meeting, a conference, or a small event, following up allows you to solidify the connection and continue building the relationship. Sending a personalized email, connecting on social media, or scheduling a follow-up call demonstrates your interest and commitment.

Following up also provides an opportunity to provide additional value or resources to the individual you connected with. By sharing relevant articles, introducing them to other valuable connections, or offering assistance, you reinforce your value and strengthen the relationship. Consistent follow-up is key to maintaining and nurturing your network over time.

6. The Importance of Authenticity

Coburn emphasizes the importance of being authentic in networking. Instead of putting on a facade or trying to impress others, he suggests being genuine and true to yourself. Authenticity allows you to attract individuals who resonate with your values and personality.

When networking authentically, you build deeper and more meaningful connections. People are more likely to trust and connect with someone who is genuine and transparent. Authenticity also helps you stand out in a sea of networking interactions, as many people try to present a polished and perfect image. By embracing your true self, you create a more memorable and impactful impression.

7. The Power of Referrals

Coburn highlights the power of referrals in networking. By providing exceptional value and building strong relationships, you increase the likelihood of receiving referrals from your network. Referrals are powerful because they come with a built-in level of trust and credibility.

When someone refers you to a potential client, partner, or opportunity, it carries more weight than a cold introduction. Referrals also help you expand your network and reach individuals who may not have been accessible otherwise. By consistently delivering value and nurturing your network, you increase the likelihood of receiving valuable referrals.

8. The Importance of Boundaries

Coburn emphasizes the importance of setting boundaries in networking. While it's important to be generous and helpful, it's equally important to protect your time and energy. By setting clear boundaries and prioritizing your own goals and needs, you avoid burnout and ensure that your networking efforts align with your overall objectives.

Setting boundaries also helps you focus on building quality connections rather than quantity. By being selective about who you invest your time and energy in, you can create a network of individuals who truly align with your values and goals. Boundaries also allow you to maintain a healthy work-life balance and prevent networking from becoming overwhelming or draining.