Not Invented Here by Ramon Vullings and Marc Heleven

Last updated: Aug 22, 2023

Summary of Not Invented Here by Ramon Vullings and Marc Heleven

Not Invented Here is a book written by Ramon Vullings and Marc Heleven that explores the concept of open innovation and how organizations can benefit from embracing external ideas and collaborations. The authors argue that the traditional mindset of "Not Invented Here" (NIH) is no longer effective in today's rapidly changing and interconnected world.

The book begins by explaining the origins of the NIH syndrome, which refers to the tendency of organizations to reject or ignore external ideas and innovations in favor of their own internal solutions. The authors highlight the risks and limitations of this mindset, such as missed opportunities, lack of creativity, and stagnation.

Vullings and Heleven then introduce the concept of open innovation, which involves actively seeking and integrating external ideas, technologies, and expertise into an organization's innovation process. They provide numerous examples of successful open innovation initiatives from various industries, demonstrating the potential benefits and advantages it can bring.

The authors also discuss the importance of creating a culture of openness and collaboration within an organization. They emphasize the need for leaders to foster an environment that encourages employees to share ideas, collaborate with external partners, and embrace diversity of thought. They provide practical tips and strategies for implementing open innovation practices, such as establishing cross-functional teams, leveraging technology platforms, and engaging with external networks.

Furthermore, Vullings and Heleven explore the role of intellectual property (IP) in open innovation. They argue that organizations should adopt a more flexible approach to IP, moving away from strict control and ownership towards a more collaborative and sharing mindset. They provide insights on how to manage IP in open innovation projects and highlight the potential benefits of sharing IP with external partners.

The book also delves into the concept of co-creation, which involves involving customers, suppliers, and other stakeholders in the innovation process. The authors discuss various co-creation methods and tools that organizations can use to engage external stakeholders and generate valuable insights and ideas.

In the final chapters, Vullings and Heleven address the challenges and potential risks of open innovation, such as managing conflicts of interest, protecting sensitive information, and maintaining control over the innovation process. They provide guidance on how to overcome these challenges and ensure successful implementation of open innovation practices.

Overall, Not Invented Here provides a comprehensive and practical guide to embracing open innovation and reaping the benefits of external collaborations. It offers valuable insights, case studies, and strategies for organizations looking to break free from the NIH syndrome and foster a culture of openness, collaboration, and continuous innovation.

1. Embrace external ideas and collaborations

One of the key takeaways from "Not Invented Here" is the importance of embracing external ideas and collaborations. The authors emphasize that innovation doesn't have to come solely from within an organization, and that seeking inspiration and input from external sources can lead to breakthrough ideas. By opening up to external ideas, organizations can tap into a wider range of perspectives, knowledge, and expertise.

This takeaway is actionable by actively seeking out collaborations with external partners, such as other companies, research institutions, or even individual experts. It involves creating a culture that values and encourages external input, and being open to exploring new ideas and approaches that may come from outside the organization. By embracing external ideas and collaborations, organizations can foster a more innovative and dynamic environment.

2. Foster a culture of experimentation

"Not Invented Here" highlights the importance of fostering a culture of experimentation within organizations. The authors argue that innovation often comes from trying new things, taking risks, and learning from failures. They emphasize the need for organizations to create an environment where experimentation is encouraged and supported.

To put this takeaway into action, organizations can promote a mindset of curiosity and learning, where employees are encouraged to explore new ideas and approaches. This can be done through initiatives such as dedicated time for experimentation, providing resources for prototyping and testing, and celebrating and learning from both successes and failures. By fostering a culture of experimentation, organizations can create an environment that is conducive to innovation and continuous improvement.

3. Break down silos and encourage cross-functional collaboration

The book emphasizes the importance of breaking down silos within organizations and encouraging cross-functional collaboration. The authors argue that innovation often happens at the intersection of different disciplines and perspectives, and that by bringing together people from different areas of expertise, organizations can foster creativity and generate new ideas.

To put this takeaway into action, organizations can create opportunities for cross-functional collaboration, such as interdisciplinary projects or cross-departmental teams. This can be supported by creating spaces and platforms for knowledge sharing and collaboration, and by promoting a culture of openness and inclusivity. By breaking down silos and encouraging cross-functional collaboration, organizations can tap into the diverse skills and perspectives of their employees, leading to more innovative solutions.

4. Embrace diversity and inclusion

"Not Invented Here" highlights the importance of embracing diversity and inclusion as a driver of innovation. The authors argue that diverse teams bring different perspectives, experiences, and ideas to the table, which can lead to more creative and innovative solutions.

To put this takeaway into action, organizations can actively promote diversity and inclusion in their hiring and promotion practices. This can involve implementing policies and initiatives to ensure equal opportunities for underrepresented groups, fostering a culture of respect and inclusivity, and providing training and resources to support diversity and inclusion efforts. By embracing diversity and inclusion, organizations can tap into a wider range of perspectives and experiences, leading to more innovative and inclusive solutions.

5. Embrace technology and digital transformation

The book emphasizes the importance of embracing technology and digital transformation as a means to drive innovation. The authors argue that technology can enable new ways of working, improve efficiency, and open up new possibilities for innovation.

To put this takeaway into action, organizations can invest in technology and digital infrastructure that supports innovation and collaboration. This can involve adopting tools and platforms that facilitate communication and knowledge sharing, implementing automation and data analytics solutions to improve efficiency and decision-making, and staying up-to-date with emerging technologies and trends. By embracing technology and digital transformation, organizations can stay competitive and leverage new opportunities for innovation.

6. Encourage a culture of continuous learning

"Not Invented Here" emphasizes the importance of continuous learning as a driver of innovation. The authors argue that organizations need to create a culture where learning is valued and encouraged, and where employees are given opportunities to develop new skills and knowledge.

To put this takeaway into action, organizations can provide resources and support for employee learning and development, such as training programs, mentorship opportunities, and access to educational resources. It also involves promoting a mindset of curiosity and a willingness to learn from both successes and failures. By encouraging a culture of continuous learning, organizations can foster a more innovative and adaptable workforce.

7. Embrace a customer-centric approach

The book highlights the importance of embracing a customer-centric approach to innovation. The authors argue that by understanding and empathizing with customers' needs and preferences, organizations can develop products and services that truly meet their expectations.

To put this takeaway into action, organizations can invest in customer research and feedback mechanisms, such as surveys, focus groups, and user testing. It also involves involving customers in the innovation process, such as through co-creation or beta testing. By embracing a customer-centric approach, organizations can ensure that their innovation efforts are aligned with customer needs and preferences.

8. Foster a culture of collaboration and knowledge sharing

The book emphasizes the importance of fostering a culture of collaboration and knowledge sharing within organizations. The authors argue that by creating spaces and platforms for employees to share ideas, insights, and best practices, organizations can foster a more innovative and collaborative environment.

To put this takeaway into action, organizations can implement tools and platforms that facilitate communication and knowledge sharing, such as intranets, collaboration software, or regular team meetings. It also involves promoting a culture of openness and transparency, where employees feel comfortable sharing their ideas and insights. By fostering a culture of collaboration and knowledge sharing, organizations can tap into the collective intelligence of their employees and drive innovation.