Real Artists Don't Starve by Jeff Goins

Last updated: Oct 4, 2023

Summary of Real Artists Don't Starve by Jeff Goins

Real Artists Don't Starve by Jeff Goins is a book that challenges the common belief that artists must suffer and struggle in order to create meaningful work. Goins argues that it is possible for artists to thrive financially while pursuing their creative passions.

The book is divided into three parts, each exploring different aspects of the "starving artist" myth and providing practical advice for artists to overcome these challenges.

In Part One, Goins debunks the myth of the starving artist by presenting historical examples of successful artists who were able to make a living from their craft. He emphasizes the importance of adopting a mindset of abundance and believing in the value of one's work. Goins also encourages artists to embrace their creative calling and take ownership of their careers.

In Part Two, Goins explores the strategies and principles that can help artists thrive financially. He emphasizes the importance of developing multiple streams of income, building a network of supporters, and understanding the business side of art. Goins also provides practical tips on marketing, pricing, and negotiating contracts, all aimed at helping artists monetize their work without compromising their artistic integrity.

In Part Three, Goins focuses on the mindset and habits that can lead to long-term success as an artist. He emphasizes the importance of perseverance, discipline, and continuous learning. Goins also encourages artists to embrace collaboration and community, as well as to seek out mentors who can provide guidance and support.

Throughout the book, Goins shares inspiring stories of real-life artists who have defied the starving artist myth and found success in their creative pursuits. He provides actionable advice and practical steps that artists can take to overcome the challenges they may face in their careers.

In conclusion, Real Artists Don't Starve is a comprehensive guide for artists who want to thrive financially while pursuing their creative passions. It challenges the notion that artists must suffer for their art and provides practical strategies and principles for artists to build sustainable and fulfilling careers.

1. Embrace the mindset of abundance

In "Real Artists Don't Starve," Jeff Goins challenges the common belief that artists must suffer for their craft. He argues that the scarcity mindset, where artists believe there is only a limited amount of success or resources available, is detrimental to their creative pursuits. Instead, he encourages artists to adopt a mindset of abundance, believing that there is enough success and opportunities for everyone.

By embracing the mindset of abundance, artists can let go of the fear of competition and scarcity, and instead focus on collaboration and generosity. They can see other artists as potential allies rather than threats, and be more willing to share their knowledge and resources. This shift in mindset not only benefits the individual artist but also contributes to the overall growth and success of the artistic community.

2. Embrace the value of apprenticeship

Goins emphasizes the importance of apprenticeship in the journey of becoming a successful artist. He argues that the idea of the lone genius is a myth and that all great artists have had mentors and teachers who guided them along the way.

By seeking out mentors and learning from those who have already achieved success in their field, artists can accelerate their own growth and development. Apprenticeship allows artists to learn from the mistakes and experiences of others, gaining valuable insights and avoiding common pitfalls. It also provides a support system and accountability, as mentors can provide guidance and feedback on the artist's work.

3. Embrace the power of community

Goins emphasizes the importance of building a community of like-minded individuals who can support and inspire each other. He argues that artists thrive in community, as it provides a space for collaboration, feedback, and accountability.

By actively seeking out and participating in artistic communities, artists can find encouragement, inspiration, and opportunities for growth. They can share their work, receive constructive criticism, and learn from the experiences of others. Building a community also opens doors to collaboration and networking, which can lead to new opportunities and exposure.

4. Embrace the idea of multiple streams of income

Goins challenges the notion that artists must solely rely on their art for income. He argues that diversifying income streams is essential for artists to thrive and avoid the "starving artist" stereotype.

By exploring different avenues for monetizing their skills and creativity, artists can create stability and financial security. This could include teaching workshops, licensing their work, selling merchandise, or offering consulting services. By embracing the idea of multiple streams of income, artists can have more control over their financial well-being and focus on creating their best work without the constant pressure of financial instability.

5. Embrace the importance of marketing and self-promotion

Goins emphasizes that artists need to embrace marketing and self-promotion to succeed in today's competitive landscape. He argues that creating great work is not enough; artists also need to learn how to effectively communicate their value and reach their target audience.

By developing marketing skills and strategies, artists can increase their visibility, attract new opportunities, and build a loyal fan base. This could include building a strong online presence, leveraging social media platforms, networking with industry professionals, and creating compelling promotional materials. Embracing marketing and self-promotion allows artists to take control of their own success and reach a wider audience with their work.

6. Embrace the power of persistence

Goins emphasizes that success as an artist is not an overnight phenomenon but rather a result of consistent effort and persistence. He argues that artists need to embrace the long game and be willing to put in the necessary work and time to achieve their goals.

By staying committed to their craft and consistently showing up to do the work, artists can overcome obstacles and setbacks. Persistence allows artists to push through creative blocks, learn from failures, and continue to grow and evolve. It is through persistence that artists can truly thrive and make a lasting impact with their art.

7. Embrace the importance of embracing failure

Goins challenges the fear of failure that often holds artists back from taking risks and pursuing their dreams. He argues that failure is not something to be avoided but rather embraced as a necessary part of the creative process.

By reframing failure as a learning opportunity and a stepping stone towards success, artists can overcome the fear of failure and take bolder creative risks. Embracing failure allows artists to experiment, learn from their mistakes, and grow as individuals and creators. It is through embracing failure that artists can push the boundaries of their art and achieve breakthroughs.

8. Embrace the importance of creating for an audience

Goins emphasizes that artists should create with an audience in mind, rather than solely for themselves. He argues that art is meant to be shared and experienced by others, and that artists should strive to create work that resonates with their audience.

By understanding their target audience and creating work that speaks to their needs and desires, artists can increase the impact and reach of their art. This could involve conducting market research, seeking feedback from their audience, and adapting their work based on audience preferences. Embracing the importance of creating for an audience allows artists to connect on a deeper level with their viewers, readers, or listeners, and create work that truly resonates and inspires.