Say It Like Obama by Shel Leanne

Last updated: Aug 21, 2023

Summary of Say It Like Obama by Shel Leanne

Say It Like Obama by Shel Leanne is a comprehensive guide that analyzes the communication style of former President Barack Obama and provides practical tips on how to improve one's own public speaking skills. The book delves into the various aspects of Obama's speaking style, including his use of rhetoric, body language, and storytelling techniques.

Leanne begins by highlighting the importance of effective communication in leadership and how Obama's speeches captivated audiences around the world. She emphasizes that Obama's success as a speaker was not solely due to his natural talent, but also his deliberate efforts to refine his skills over time.

The author then breaks down Obama's speaking style into several key components. She discusses his use of rhetorical devices such as repetition, parallelism, and the rule of three, which helped him convey his message with clarity and impact. Leanne also explores Obama's ability to connect with his audience through his authentic and relatable storytelling.

In addition to analyzing Obama's verbal communication, Leanne examines his nonverbal cues and body language. She explains how Obama's calm and composed demeanor, along with his use of gestures and facial expressions, enhanced his credibility and charisma on stage.

The book also provides practical advice on how to incorporate Obama's speaking techniques into one's own presentations. Leanne offers tips on how to structure a speech effectively, engage the audience, and deliver a memorable closing. She emphasizes the importance of practice and preparation, as well as the need to adapt one's communication style to different contexts and audiences.

Furthermore, Say It Like Obama includes numerous examples and anecdotes from Obama's speeches, allowing readers to gain a deeper understanding of his communication strategies. Leanne also includes exercises and activities to help readers practice and apply the techniques discussed in the book.

In conclusion, Say It Like Obama is a comprehensive guide that offers valuable insights into the communication style of Barack Obama. Whether you are a seasoned public speaker or just starting out, this book provides practical tips and techniques to help improve your speaking skills and captivate your audience.

1. The Power of Storytelling

One of the key takeaways from "Say It Like Obama" is the power of storytelling in effective communication. Obama was known for his ability to connect with people through personal anecdotes and narratives. By sharing relatable stories, he was able to engage his audience on an emotional level and make his messages more memorable. This technique can be applied in various settings, whether it's a business presentation, a sales pitch, or even a casual conversation. By incorporating storytelling into your communication, you can capture people's attention, create a connection, and leave a lasting impact.

To effectively use storytelling, it's important to choose stories that are relevant to your message and audience. Craft your narrative in a way that evokes emotions and paints a vivid picture. Use descriptive language, incorporate dialogue, and highlight the key lessons or takeaways. By mastering the art of storytelling, you can elevate your communication skills and make your messages more compelling and memorable.

2. The Power of Authenticity

Another important lesson from the book is the power of authenticity in communication. Obama was known for his ability to connect with people by being genuine and true to himself. He didn't try to be someone he wasn't or put on a facade. This authenticity allowed him to build trust and credibility with his audience.

To be authentic in your communication, it's important to be self-aware and comfortable with who you are. Embrace your unique qualities and let your true personality shine through. Avoid using jargon or trying to sound overly polished. Instead, speak in a conversational tone and use language that resonates with your audience. By being authentic, you can build stronger connections, inspire trust, and make a lasting impact.

3. The Power of Pause

One of the techniques Obama used to captivate his audience was the strategic use of pauses. By incorporating deliberate pauses in his speeches, he was able to emphasize key points, build suspense, and allow his words to sink in. This technique can be applied in any form of communication to enhance its impact.

When delivering a presentation or speech, take intentional pauses after making important statements or before delivering a punchline. This allows your audience to absorb the information and creates a sense of anticipation. Pausing also gives you time to gather your thoughts and maintain a calm and composed demeanor. By mastering the power of pause, you can make your communication more impactful and memorable.

4. The Power of Clarity

Obama was known for his ability to communicate complex ideas in a clear and concise manner. This is a crucial skill that can be applied in any form of communication. By simplifying your message and avoiding jargon or unnecessary details, you can ensure that your audience understands and retains the information.

To achieve clarity in your communication, focus on the key points you want to convey and eliminate any unnecessary information. Use simple and straightforward language, and break down complex ideas into easily digestible chunks. Consider the perspective of your audience and explain concepts in a way that they can relate to. By prioritizing clarity, you can make your communication more effective and impactful.

5. The Power of Nonverbal Communication

In addition to his words, Obama was also skilled in using nonverbal communication to enhance his message. From his confident posture to his expressive gestures, he used his body language to convey his message with impact.

To harness the power of nonverbal communication, pay attention to your body language, facial expressions, and tone of voice. Maintain an open and confident posture, make eye contact with your audience, and use gestures to emphasize key points. Your nonverbal cues should align with your verbal message to create a cohesive and impactful communication experience.

6. The Power of Empathy

Obama's ability to connect with people was rooted in his empathy. He had a genuine understanding of the hopes, fears, and aspirations of the people he spoke to. This allowed him to tailor his messages in a way that resonated with his audience.

To cultivate empathy in your communication, take the time to understand your audience's perspective and needs. Put yourself in their shoes and consider how your message can address their concerns or provide value. Use inclusive language and show genuine care and concern for their well-being. By demonstrating empathy, you can build stronger connections and make your communication more impactful.

7. The Power of Preparation

Behind every powerful speech or presentation, there is a great deal of preparation. Obama was known for his meticulous preparation, which allowed him to deliver his messages with confidence and clarity.

To prepare effectively, start by understanding your audience and their needs. Research the topic thoroughly and gather relevant data and examples. Outline your key points and structure your message in a logical and coherent manner. Practice your delivery, paying attention to your tone, pace, and body language. By investing time in preparation, you can deliver your message with confidence and make a lasting impact.

8. The Power of Vision

Obama was a master at inspiring people with his vision. He had a clear and compelling vision for the future, and he was able to communicate it in a way that motivated and inspired others.

To harness the power of vision in your communication, start by defining your own vision and purpose. Clearly articulate what you stand for and what you want to achieve. Use vivid and inspiring language to paint a picture of the future you envision. Connect your vision to the values and aspirations of your audience to create a sense of shared purpose. By communicating your vision effectively, you can inspire others to take action and make a positive impact.