Start Something That Matters by Blake Mycoskie

Last updated: Aug 2, 2023

Summary of Start Something That Matters by Blake Mycoskie

Start Something That Matters is a book written by Blake Mycoskie, the founder of TOMS Shoes. In this book, Mycoskie shares his personal journey of starting a business that not only generates profit but also makes a positive impact on the world.

The book begins with Mycoskie's background and how he stumbled upon the idea of TOMS Shoes during a trip to Argentina. He witnessed the hardships faced by children who didn't have access to shoes and decided to create a company that would provide a pair of shoes to a child in need for every pair sold.

Mycoskie emphasizes the importance of finding a purpose that goes beyond making money. He believes that businesses have the power to solve social problems and create a better world. He encourages readers to identify their passion and use it as a driving force to start something meaningful.

Throughout the book, Mycoskie shares valuable insights and lessons he learned from his own experiences. He discusses the challenges he faced while building TOMS Shoes and provides practical advice on how to overcome obstacles and build a successful business.

One of the key principles Mycoskie emphasizes is the concept of "one for one." He explains how this simple idea of giving back can be applied to various industries and how it can create a positive impact on both the business and the community it serves.

Mycoskie also highlights the importance of storytelling and how it can be used as a powerful tool to connect with customers and inspire them to take action. He shares examples of successful companies that have effectively used storytelling to build a loyal customer base and make a difference.

In addition to sharing his own story, Mycoskie features stories of other entrepreneurs who have started businesses that matter. He showcases their journeys, challenges, and successes to inspire readers and provide them with practical examples of how to make a difference through business.

Overall, Start Something That Matters is a compelling book that encourages readers to think beyond profit and consider the impact they can make in the world. Mycoskie's personal experiences and practical advice make this book a valuable resource for anyone looking to start a business that not only generates profit but also creates positive change.

1. The Power of Social Entrepreneurship

In "Start Something That Matters," Blake Mycoskie emphasizes the power of social entrepreneurship. He shares his own experience of starting TOMS, a company that donates a pair of shoes to a child in need for every pair sold. Mycoskie highlights that social entrepreneurship is not just about making a profit but also about making a positive impact on society.

By combining business with a social mission, entrepreneurs can create sustainable solutions to social problems. Mycoskie encourages readers to think beyond traditional business models and consider how they can use their skills and resources to address pressing social issues. This insight inspires individuals to start their own ventures that not only generate revenue but also make a meaningful difference in the world.

2. The Importance of Storytelling

Mycoskie emphasizes the power of storytelling in "Start Something That Matters." He believes that sharing compelling stories is crucial for connecting with customers, building a brand, and inspiring others to take action. By sharing the story behind TOMS and the impact it has made, Mycoskie was able to create a strong emotional connection with his audience.

According to Mycoskie, storytelling allows entrepreneurs to communicate their mission, values, and purpose effectively. By crafting a narrative that resonates with people's emotions, entrepreneurs can inspire others to support their cause and become advocates for their brand. This insight highlights the importance of storytelling as a tool for creating a meaningful and lasting impact.

3. The Power of One-for-One Model

The one-for-one model, pioneered by TOMS, is a key takeaway from "Start Something That Matters." Mycoskie explains how this model can be applied to various industries and products. The concept is simple: for every product sold, a similar product or service is donated to someone in need.

This model not only creates a positive social impact but also resonates with consumers who want to make a difference through their purchases. Mycoskie argues that the one-for-one model can be a powerful tool for businesses to differentiate themselves in the market and build a loyal customer base. This insight encourages entrepreneurs to think creatively about how they can incorporate a similar model into their own ventures.

4. The Importance of Taking Action

Mycoskie emphasizes the importance of taking action in "Start Something That Matters." He believes that ideas alone are not enough; it is the execution that truly matters. Mycoskie encourages readers to overcome their fears and doubts and take the first step towards their goals.

According to Mycoskie, starting small and learning along the way is better than waiting for the perfect moment. He shares his own experience of starting TOMS with limited resources and gradually growing the business. This insight inspires individuals to take action, embrace failure as a learning opportunity, and persist in pursuing their dreams.

5. The Power of Collaboration

Mycoskie highlights the power of collaboration in "Start Something That Matters." He believes that by partnering with like-minded individuals, organizations, and communities, entrepreneurs can amplify their impact and achieve greater success.

Collaboration allows entrepreneurs to leverage each other's strengths, resources, and networks. Mycoskie shares examples of successful collaborations that have helped TOMS expand its reach and make a larger social impact. This insight encourages entrepreneurs to seek out partnerships and build a supportive network that can help them achieve their goals.

6. The Importance of Authenticity

Mycoskie emphasizes the importance of authenticity in "Start Something That Matters." He believes that being true to oneself and one's values is crucial for building a successful and impactful business.

According to Mycoskie, consumers are increasingly drawn to authentic brands that align with their values. By staying true to their mission and purpose, entrepreneurs can build trust and loyalty with their customers. This insight encourages entrepreneurs to be genuine, transparent, and consistent in their actions and communications.

7. The Power of Giving Back

Mycoskie highlights the power of giving back in "Start Something That Matters." He believes that businesses have a responsibility to contribute to the communities they operate in and make a positive impact on society.

By incorporating giving back into their business models, entrepreneurs can create a sense of purpose and fulfillment. Mycoskie shares examples of companies that have successfully integrated social impact into their operations, leading to increased employee engagement and customer loyalty. This insight encourages entrepreneurs to prioritize giving back and consider how they can make a difference through their business.

8. The Importance of Continuous Learning

Mycoskie emphasizes the importance of continuous learning in "Start Something That Matters." He believes that entrepreneurs should constantly seek new knowledge, skills, and perspectives to adapt and grow.

According to Mycoskie, learning from both successes and failures is crucial for personal and professional development. He encourages readers to embrace a growth mindset and be open to feedback and new ideas. This insight inspires individuals to invest in their own learning and continuously improve themselves and their ventures.